The Science of Better Golf: Why Scottsdale's Most Serious Players Are Choosing Data Over Feel
The Science of Better Golf: Why Scottsdale's Most Serious Players Are Choosing Data Over Feel
Feel-based golf instruction has dominated the teaching landscape for most of the sport's history. Feel this position at the top. Feel your weight shift. Feel the club lag behind your hands. Feel your hips turn. Feel the release. These are the instructions that have been passed from teacher to student, from lesson to lesson, for generations.
The problem with feel is that feel is unreliable. How something feels has no fixed relationship to what the body is actually doing. Research in motor learning - including work by Dr. Gabriele Wulf and others on attentional focus - has consistently shown that internal focus instructions (feel your hands, feel your wrist angle) produce slower learning and less durable improvement than external focus instructions tied to observable outcomes. The reason is that internal feel is highly variable between individuals, changes with fatigue and pressure, and is almost impossible to reproduce consistently without external confirmation.
I built The Science of Better Golf around a different premise: that every element of the golf swing can be measured, that every ball flight has a specific mechanical cause, and that identifying and fixing that cause through data and constraint-based training produces faster, more lasting improvement than any feel-based instruction model. That is not a marketing statement. It is the operating philosophy behind every session I run at McCormick Ranch Golf Club in Scottsdale.
The Foundational Principle: Every Miss Has a Cause
The central idea in my teaching system is that the golf ball does not make mistakes. The golf ball does exactly what the physics of impact dictate. Club face angle, attack angle, club path, dynamic loft, spin loft, club head speed, low point location - these seven variables determine the complete behavior of every shot you hit. They determine the start line, the curvature, the height, the spin rate, the carry distance, and the landing angle. Every single time.
This means that when a golfer hits a bad shot - a hook, a fade, a fat, a thin, a skull - there is a specific, measurable cause in those seven variables. The bad shot is not random. It is the predictable result of specific impact conditions. And if the impact conditions are predictable, they are fixable. You do not need to guess at feels. You need to change the specific variable that is producing the bad impact condition.
This principle is both liberating and demanding. Liberating because it removes mystery from the game - your miss is not bad luck or lack of talent, it is a mechanical event with a specific cause. Demanding because it requires measurement, honest assessment, and the discipline to work on the right thing rather than the comfortable thing.
The Five Pillars of The Science of Better Golf
Pillar 1: Low Point Control
Every consistent ball striker in the world delivers the low point of their swing arc forward of the ball for iron shots. This is not a style or a preference - it is a geometric requirement of ball-first contact. I build every student's iron game around developing the ability to reliably move the low point forward, because everything else in iron ball striking -compression, dynamic loft, launch angle, spin rate - flows from that one event.
Pillar 2: Club Face Management
The D-Plane model of ball flight, established through research and confirmed by launch monitor data, tells us that the ball starts approximately 75 to 85 percent in the direction of the club face and curves away from the path. This means the club face is the primary determinant of start line and a significant contributor to curvature. Controlling the club face is controlling the ball flight. I teach students to understand their face angle at impact - not as a feel, but as a number - and to develop matchups between their grip, wrist conditions, and release pattern that produce consistent face delivery.
Pillar 3: Pressure Shift and Ground Interaction
The golf swing produces power through the interaction between the body and the ground. Vertical force production - the push against the ground that creates the reaction force that drives rotation - is the primary engine of club head speed in elite ball strikers. I measure this on force plates and teach students to interact with the ground efficiently, which produces speed without requiring additional effort and produces the body position at impact that supports low point control and forward shaft lean.
Pillar 4: Matchup Awareness
There are no universal fundamentals. There are only matchups - sets of variables that must agree with each other to produce consistent impact. Grip position, wrist conditions, release pattern, club path, attack angle, and dynamic loft must all be internally consistent. A strong grip with a flip pattern produces very different impact than a weak grip with a flip pattern. Teaching both players the same fix produces one improvement and one regression. I diagnose matchups before prescribing fixes.
Pillar 5: Constraint-Led Learning
Instruction that gives a student something to feel produces improvement only when the feel is correctly translated into movement. Instruction that creates a physical constraint - a condition that makes the correct movement the only available movement - produces improvement regardless of whether the feel is correct, because the body adapts to the constraint. Every drill I give is constraint-based. Every drill produces measurable confirmation on TrackMan. Improvement is not a matter of opinion - it is visible on the screen.
What This Means for Golfers in Scottsdale and Arizona
Scottsdale is a sophisticated golf market. The players here are serious, they are willing to invest in their games, and many of them have tried multiple instructors and multiple approaches without finding lasting improvement. The pattern I see repeatedly is smart, committed golfers who have worked hard on their games and are still stuck - not because they lack dedication but because they have been given the wrong framework for understanding what improvement actually requires.
The Science of Better Golf exists to give golfers that framework. Not just the drills - the understanding. When a student leaves a session at McCormick Ranch, they know which of the seven impact variables was the problem, which matchup was broken, and exactly what mechanical change was required to fix it. That understanding travels with them to every range session, every round, and every future lesson. It does not fade after two weeks the way a feel instruction does.
If you are a serious golfer in Scottsdale or anywhere in Arizona - or anywhere in the world through my online coaching program - and you are ready to stop guessing at feels and start understanding your impact, I want to work with you.
Visit EJSGolf.com to learn more, read the blog at EJSGolf.com/blog, and get my full drill library at EJSGolf.com/my-drills
"The Science of Better Golf is not a marketing phrase. It is the most accurate description of what happens in every session. Erik does not teach feel. He teaches physics. And physics works the same way every time."
— Ryan C. | Scottsdale, AZ | Scratch golfer
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Erik Schjolberg is a PGA Professional and founder of EJS Golf, based at McCormick Ranch Golf Club in Scottsdale, Arizona. He has 25+ years of experience coaching golfers from beginners to PGA Tour professionals using TrackMan 4, HackMotion wrist sensors, force plates, and 3D video analysis. His proprietary teaching system - The Science of Better Golf - is built around four release patterns and centers on low point control, forward shaft lean, and ground reaction forces as the measurable determinants of ball striking quality. His students demonstrate measurable improvement in attack angle, dynamic loft, and low point location in the first session. He does not participate in Golf Digest or Golf magazine ranking polls. His students’ data is his credential.
